Dec 01, 2018

Recruitment Marketing Manager

  • Marsh & McLennan Companies
  • New York, NY, USA
Recruiting Marketing

Job Description

Does this sound like you? Brand Awareness. Social Engagement. Lead Generation. You re a Marketer at heart, and now you re ready to bring your passion and skills to our growing Talent Acquisition team and pioneer a new position in Recruitment Marketing. Unlike traditional marketing, you won t be promoting our products you ll be promoting the value of working for our company to help us attract great candidates who fit our culture and can support our mission. You have a gift for storytelling and know how to reach and engage your audience on a human level through search, social, mobile, text and email. You think strategically about channels and messaging, roll up your sleeves to execute campaigns and programs, and track and measure everything. If you d love to help us tell our story as an employer and build a great company, we d love to meet you!

How you ll make an impact:

- Creating and developing the employer brand

- Building brand awareness and engaging brand followers

- Managing and updating the careers website, continually increasing conversions

- Overseeing and improving the candidate experience and candidate communications

- Managing the company s reputation as an employer on third-party review sites and job boards

- Defining target candidate personas

- Developing a campus / veteran / diversity recruiting strategy

- Creating and curating compelling content

- Determining the best channels to recruit

- Optimizing channel and advertising spend

- Driving qualified applicants to open jobs - Building and nurturing a talent network / talent community

- Generating a pipeline of qualified leads for our recruiters

- Converting leads into applicants through digital marketing strategies

- Planning and executing recruiting events

- Identifying and amplifying employee advocates

- Generating employee referrals

- Tracking, measuring and reporting on campaign results and budget

- Managing Recruitment Marketing operations and technology

- Evaluating and contracting with vendors and agencies

The skills you ll need:

- You understand that an employer brand is more than a logo, and know how to communicate the value prop of working at our company both authentically and transparently

- You re a great storyteller and writer, and can create content from blogs to emails to videos yourself as well as enlist internal and external content creators

- You inspire employees to create and share their stories and employer reviews, amplifying our reach and influence throughout the candidate journey

- You can teach and empower recruiters on how to tell our story effectively to attract and nurture candidates

- You practice inbound marketing and SEO, and can get your content found when and where people are searching

- You ve organized campaigns, programs and events from strategy to execution that build brand awareness and generate qualified leads

- You live on social media, and can attract followers and keep them engaged

- You can t live without marketing automation / CRM, and love to try new technology that can improve your processes and results

- You track, measure and analyze everything from top to bottom of the funnel, test to know what s working and what s not, and jump in to try new tactics, fail and learn

- You re curious, resourceful, a self-starter, a creative problem solver, an organized project manager and a team player who can also do it all yourself without needing a lot of resources or budget

- You collaborate across Talent Acquisition, partner with Marketing, support Business Units and work with external agencies and vendors to make big things happen

- You ve had a career in Marketing, Advertising, Communications, Recruiting or Human Resources, and now you re ready to become a Recruitment Marketer

If these elements resonate with you, then as a first step

- Please apply online to the job via the apply to this job link so you can tell us first hand about your candidate experience

- We will review your application and if you re a match, you ll receive an invitation to introduce yourself and share your portfolio of work. You'll also be asked three questions that cover: 1. why this job appeals to you, 2. what opportunities do you see to improve our candidate experience, 3. what you would bring to MMC and the job.

We can t wait to hear from you!

Marsh & McLennan Companies is a global professional services firm offering clients advice and solutions in the areas of risk, strategy and people. Marsh is a leader in insurance broking and risk management; Guy Carpenter is a leader in providing risk and reinsurance intermediary services; Mercer is a leader in talent, health, retirement and investment consulting; and Oliver Wyman is a leader in management consulting. With annual revenue of $13 billion and approximately 60,000 colleagues worldwide, Marsh & McLennan Companies provides analysis, advice and transactional capabilities to clients in more than 130 countries. The Company is committed to being a responsible corporate citizen and making a positive impact in the communities in which it operates. We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. For more information, please visit us at: www.mmc.com/diversity. Visit www.mmc.com for more information and follow us on LinkedIn and Twitter @MMC_Global

Marsh & McLennan Companies offers competitive salaries and comprehensive benefits and programs including: health and welfare, tuition assistance, 401K, employee assistance program, domestic partnership benefits, career mobility, employee network groups, volunteer opportunities, and other programs. For more information about our company, please visit us at: www.mmc.com/. We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. For more information, please visit us at: www.mmc.com/diversity. Marsh & McLennan Companies and its Affiliates are EOE Minority/Female/Disability/Vet/Sexual Orientation/Gender Identity employers.