University of Chicago

*Please read the following job description thoroughly. Applicants must submit all the required documents to be considered further for this position.






Job Summary:






Reporting to the Senior Director of Admissions for Master s and Executive Education, the Director of Master s and Executive Education Recruitment Marketing & Communications will lead the marketing of UChicago master s and executive education programs including planning, strategy, brand development, creative development, content development, and social media. The director will be charged to help
attract a high-quality pool of prospective students in collaboration with the divisions, schools, and academic programs, and to hit or surpass the programs enrollment targets for master s degree and non-degree programs.




The director will be skilled at inquiry generation, enrollment marketing, and developing messaging and branding to increase program value to prospects. In collaboration with the divisional/school and departmental/program admissions teams, the director will develop strategies to help improve conversion across the applicant life cycle. The director will build an internal marketing team and manage external agency partners to enhance the awareness of UChicago s master s and non-degree programs with prospective students.






Key Responsibilities:





Enhance the awareness of UChicago master s and non-degree programs nationally and internationally



Optimize marketing budget based on
return-on-investment,
launch paid search engine marketing, social and third-party media



Lead the development of digital and print content to market and promote master s and non-degree programs



Identify the prospective master s student and executive education applicant life-cycle and develop segmentation strategies to optimize this cycle



Improve user engagement and satisfaction with webpages and landing pages to enhance conversion across the applicant life-cycle.



Develop a marketing analytical eco-system to support enrollment goals



Increase inquiries and improve conversion with optimal lead forms, lead scoring, behavior site tracking



Provide competitive analysis and benchmark marketing initiatives against best-practices in higher education



Develop and brand recruitment events and information sessions to improve conversion



Lead search engine optimization, marketing, and re-targeting



Collaborate with division and school admissions teams, departmental and program leadership, and other campus partners including UChicagoGRAD, the Graham School, the Office of International Affairs, and Alumni Relations and Development to develop marketing and communications materials to support master s, PhD and executive education recruitment as well as recruitment, graduate alumni engagement, and graduate career and employer relations efforts



Build and supervise a marketing and communications team


Guide and manage the day-to-day administrative processes of the marketing and communications team

Lead and coach members of the marketing team, helping them advance while hitting enrollment targets and improving net tuition revenue



Establish and maintain relationships with the recruitment team







Skills and Competencies:



Superior organizational skills required; ability to identify priorities, multi-task, and consistently meet deadlines required

Proven ability to manage internal working relationships and interact and communicate with discretion, clarity, tact, and courtesy required

Professional demeanor, discretion, and a customer service-oriented approach to the job required

Excellent written and verbal communication skills

Ability to work well under pressure; ability to work independently as well as to be a flexible team player

Skilled at marketing analytics and best practices in social media


Additional Information: Education and Experience:
Master s Degree required
Minimum of 7 years of marketing experience preferably in higher education
Minimum of 3 years of experience managing a team
Experience managing a marketing or advertising budget of $1M or more
Experience marketing to international students preferred
Familiarity with higher education environment and knowledge of the University of Chicago s unique culture preferred

Required Documents:

(Note: When applying, all required documents MUST be uploaded under resume/CV section of the application)
Cover Letter
Resume
The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
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