Publicis Media

The VP/Director, Performance Media has responsibility for the growth, management, retention and satisfaction of a sizable recruitment marketing line of business. The ideal candidate will have a demonstrated ability to lead clients strategically and tactically across all aspects of recruitment media channels including: job boards, search, and display with an ability to integrate with other online and offline marketing activities. The VP/Director, Performance Media leads his/her own team in the conception and delivery of innovative, business-building solutions as well as contributing to new business efforts. The ideal candidate provides engaged leadership, develops senior level client relationships and is regarded by the client as an expert and trusted adviser. Proven account management in an agency environment is required.

The Work

The VP/Director will maintain overall control of work-flow and assigned subordinate responsibilities within their group. He or she will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects. Additionally, this individual will ensure that projects are produced completely, correctly and with a maximum of manpower efficiency. In doing so, this person is responsible for:

  • Developing and activating media strategies for a large recruitment marketing account
  • Developing action plans for achieving and measuring campaign success, including determining key metrics and developing processes for measurement and optimization
  • Working with media, account, and agency partners to ensure media integration with all client marketing activity
  • Keeping clients and agency counterparts informed on latest developments in the recruitment marketing industry and potential implications for clients
  • This individual will have responsibility for growing revenue from existing clients and contributing to or leading new business pitches as needed
  • This individual is frequently involved in client and inter-agency education of performance media, and will be responsible for developing intellectual capital, including presentations, best practices, case studies and official agency POVs on industry issues and developments

The People

This individual will be responsible for overseeing a team of people that plan, execute and optimize performance media campaigns. He or she will stimulate subordinate productivity and growth by:

  • Assisting in development of employee training programs
  • Establishing and fostering a corporate culture that inspires talent
  • Allocating assignments to leverage each persons individual skills, as well as motivating their interests and challenging their minds
  • Supporting direct contact with account groups and clients
  • Developing their careers within Publicis Media, providing ongoing feedback and conducting employee evaluations
  • The VP/Director will participate in leading agency initiatives that affect all department employees
  • This person will actively support and participate in agency recruitment activities, including agency hiring practices
  • This person will also be responsible for recruiting and retaining top talent, growing the team to deliver on client and agency goals

The Client

The VP/Director serves as clients senior point of contact for recruitment marketing initiatives, able to provide effective long term strategic guidance and counsel. This individual will be responsible for:

  • Mastering, identifying, and communicating trends in recruitment media
  • Being familiar with all client initiatives and able introduce other client experiences with similar goals and targets to existing or potential partners
  • Defining and evaluating clients competition online, as well as how it relates to their recruitment marketing initiatives
  • He or she will also establish appropriate account staffing, scope of services, and fee proposals

Associated topics: analyst, cmo, demand, hospital, medical center, newspaper, product market, regulatory, relationship, social media